Architecture & Art Direction - Paris & Kigali
GUILLAUME SARDIN
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Twese Hamwe - Graphic Design

Branding for a Community Centre in Kigali

- Twese Hamwe -

Twese Hamwe is a local community center in Kacyuru, Kigali. It was created by women from the neighbourhood in 1997. The aim of Twese Hamwe is to straddle vulnerable youth and women, and allow them access to formations

Story

George Pericles was contacted to share its services to Twese Hamwe. The Centre was lacking of communication materials. Our task was to design a logotype, color palette and collaterals

name Twese Hamwe
program Branding, Graphic Design
year 2012-2013

Design is here to bring dignity. Design is for all.
Painted billboard with custom logotype and icons at the entrance of the Centre.

Painted billboard with custom logotype and icons at the entrance of the Centre.

Solution


The first step was to discuss with the women behind the center, to understand their values, their aims and their goals. Twese Hamwe is like an home, a shelter for the students that learn literacy,  hospitality,  and housekeeping.

Our work reflects this nurturing aim by taking the shape of the traditional Rwandan home and Imigongo, local home decor  technique

Part our collaboration we issued the diploma in 2013. Our design is inspired by local patterns and academic symbols

We streamlined the costs by choosing to use painted panel over computer prints and we negotiated with local print shops discounted prices for the centre.


We are proud of our unique partnership with Twese Hamwe and we looking forward to develop with them the brand identity of this amazing Rwandan community center.

Twese Hamwe Diploma redefining the Rwandan Academic Aesthetic. 

Twese Hamwe Diploma redefining the Rwandan Academic Aesthetic. 

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