George Pericles
Design and Research Think-Tank - Paris & Kigali
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Rwandapedia - Branding

Visual Identity and Branding for the Online encyclopaedia about Rwanda's Past, Present and Future

- Rwandapedia -

Rwandapedia is a project funded by the African Development Bank. Rwandapedia is an online platform telling the Rwandan Story.

Rwandapedia was looking for a strong and innovative visual identity to communicate their new approach on sharing Rwanda's story.

We worked closely with the team to define their needs, theirs aspirations, to develop an identity worthy of the goals of Rwandapedia. We provided a complete creative direction to deploy the brand across the different media Rwandapedia will use in the future ( videos, press, print ,...)

Rwandapedia is a tool to Rediscover the country. The identity playfully reinterprets the codes, traditions and goals of Rwanda.

Our solution is global and consistant approach : logotype, custom font, color palette, icons and creative direction. All together they offer a new way to see the country The mark is a three dimensional representation of the country, embodying Rwanda's topography and a custom designed font. The mark reference Rwandapedia values : rediscovering Rwanda.

Alongside, we developed a strong and bold colour palette and icon sets. Rwandapedia is using a multimedia approach to share Rwanda's story. We reinterpreted a traditional pattern meaning "eye" and based the icon set on its variation.

name Rwandapedia
program Branding

client : African Development Bank
 year 2013

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